Vidya Priya Rao
Founder and Director
Vidya Priya Rao is the Founder of a Customer Experience, Marketing and Sales Consulting and Services Firm, Service Design Decoder, Visiting Faculty for Digital Marketing at S. P. Jain School of Global Management. She is a certified business and executive coach.
As a marketer, facilitator and coach she specializes in brand identity and brand positioning, shaping customer and employee experiences, go-to-market strategy in a digital age, business transformation, communication skills, people management and collaborative culture, sales support and sales enablement, knowledge management, strategic intelligence and planning and analyst relations. She also has the experience of integrating the buyer and seller’s organization during merger and carve-outs in the areas of analyst relations, customer relations, and marketing.
As the lines between products, software, and services are disappearing, designing for how we serve the human need is more important than ever. As a service design decoder, Vidya uses an experiential approach that business can adapt to work context to address the needs of our digitally-connected world.
She coaches on a variety of issues in a wide spectrum of industries. She helps individuals and their companies improve performance and in keeping the company competitive. She leave’s every coaching assignment knowing that she has contributed to the process and the outcome to meet their individual and business goals. But, no matter what the business is, Vidya helps them realize that a shift in management’s focus is a must in keeping the company competitive.
She offers a collaborative approach to leadership that involves working closely with boards, management teams and cross-functional teams to build customer experience, sales, and marketing organizations that deliver exceptional value to company stakeholders.
Vidya has worked with diverse brands, including Wipro Technologies, Siemens IT Solutions and Services Pvt. Ltd. (presently Atos India Ltd.), Airtel Enterprise Solutions, Max Group, Hexaware Technologies and HCL Infosystems Limited. In her various roles she played in these organization, she had the opportunity to work with many companies in the Education, Energy, Healthcare, Information Technology, Manufacturing, Media & Entertainment, Professional & Business Services, Public Sector, Non-Profit Agency, Telecom and Transportation industry.
With her logical approach to problem-solving, Startups, Small, and Medium Enterprises get access to best-in-class sales and marketing disciplines and processes previously only available to and affordable by large establishments. Vidya’s mission is to execute novel ideas tailored to your budget – ideas that develop positive perceptions about your organization and turn them into profits.
A passionate, high-energy, fiscally conscious, and goal-oriented executive, Vidya approaches each new challenge with a rare blend of customer orientation, creativity, and analytical skills to innovate your go-to-market plans and brand strategies that yield quantifiable results in established and newly-defined target markets.