Leadership Vidya Priya Rao


Vidya Priya Rao

Founder and Director

Vidya Priya Rao is the Founder of a Customer Experience, Marketing and Service Design Thinking Consultancy – Innovatus Marketers Touchpoint LLP. She is the Program Director, Design Thinking for MDP at N. L. Dalmia Institute of Management Studies and Research. She is a certified business and executive coach. She is pursuing her Doctorate in Design Thinking from a leading state university.

Vidya is a customer experience, service design thinking, marketing, and sales consulting professional with 18+ years of experience.  Her blogs are featured among the top 75 CX blogs in the web by Feedspot.

As a marketer, she specializes in brand identity and brand positioning, shaping customer and employee experiences, go-to-market strategy in a digital age, business transformation, communication skills, people management and collaborative culture, sales support and sales enablement, knowledge management, strategic intelligence and planning and analyst relations. She also has the experience of integrating the buyer and seller’s organization during merger and carve-outs in the areas of analyst relations, customer relations, and marketing.

As a design thinking and service design decoder, Vidya uses an experiential approach that business can adapt to work context to address the needs of our digitally-connected world, by demonstrating its impact on business results and deliver exceptional value to company stakeholders. Through hands-on design thinking workshops, she focuses on how the clients’ cross-functional team collaborate breaking down the departmental silos and establish a spirit of restless reinvention.

She coaches on a variety of issues in a wide spectrum of industries. She helps individuals and their companies improve performance and in keeping the company competitive. She leave’s every coaching assignment knowing that she has contributed to the process and the outcome to meet their individual and business goals. But, no matter what the business is, Vidya helps them realize that a shift in management’s focus is a must in keeping the company competitive.

Vidya has worked with diverse brands, including Wipro Technologies, Siemens IT Solutions and Services Pvt. Ltd. (presently Atos India Ltd.), Airtel Enterprise Solutions, Max Group, Hexaware Technologies and HCL Infosystems Limited. In her various roles, she had the opportunity to work with many companies in the Education, Energy, Healthcare, Information Technology, Manufacturing, Media & Entertainment, Professional & Business Services, Retail, Fintech, Public Sector, Non-Profit Agency, Telecom and Transportation industry.

With her logical approach to non-linear problem-solving, she helps her clients meet the challenges of the VUCA world. Vidya’s mission is to execute novel ideas tailored to your budget – ideas that develop positive perceptions about your organization and turn them into profits.

Keywords: Design Thinking, Corporate Transformation, Digital Strategy, Customer and Employee Experience, Customer Journey Mapping, Employee Journey Mapping, Value Network Mapping, Service Design, Service Innovation, B2B and B2C Branding, Go To Market Strategy, Business Model, Storytelling, and Story doing.

View Vidya Priya Rao's LinkedIn profileView Vidya Priya Rao’s profile, M: +918080015500 E: vidyapriya.rao@marketerstouchpoint.com

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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