Leading prospects to your website by publishing the right content in the right channel at the right time for the relevant audience
Objective of an effective inbound/ content marketing program is to continually attract, engage and convert prospects. Publishing the right content in the right place at the right time can make your inbound marketing relevant and helpful to you, not interruptive.
The inbound marketing outsourcing packages from Marketers Touchpoint can be customized based on your growth objectives, target audience, internal resources available and the current status of your inbound marketing efforts. More importantly, you will have a framework for understanding what is working and what can be improved to generate even better results.
Our service incorporates integrated marketing strategy development, content development, web traffic generation, lead generation campaign execution and reporting, for a single monthly figure, for ease of planning and budgeting.
The table shown below illustrates possible options, assuming that you have limited internal resources and wants to fully outsource your inbound marketing program.
| Basic | Professional | Premium | |
|---|---|---|---|
| Strategic Services | |||
| Integrated online marketing strategy with the content plan and calendar | Included | Included | Included |
| Web Traffic Generation Services | |||
| SEO optimization | Included | Included | Included |
| Content Creation and Updating Services | |||
| Ghost blogging articles | 4 per month | 6 per month | 8 per month |
| Premium Content Creation | 1 whitepaper/ video per quarter | 1 eBook/ whitepaper per quarter | 1 eBook/ whitepaper per quarter |
| – | 1 case study per quarter | 1 case study per quarter | |
| – | – | 1 brochure/ presentation/ infographics/ newsletter per quarter | |
| – | – | 1 webinar/ 1 video per quarter | |
| Website Update | Once a Week | As and when fresh content in created | As and when new content in created |
| Lead Generation Services | |||
| Email marketing | 1 campaigns per month (3 variants) | 2 campaigns per month (3 variants) | 3 campaigns per month (3 variants) |
| Lead segmentation and qualification | Included | Included | Included |
| Landing Page | 1 per month | 2 per month | 3 per month |
| Social Media Updates | Included | Included | Included |
| Ads on Social Media Sites, Google, Bing | 1 campaign per quarter | 2 campaign per quarter | 3 campaign per quarter |
| Tele calling | – | – | 15 days per quarter to prospects who have shown interest |
| ROI Reporting and Analytics | |||
| KPI/ Performance Review + Result optimization | Monthly | Monthly | Twice Monthly |
Our Approach
In the first month, we develop the integrated marketing strategy and content strategy plan – where we take time to understand your business goals and strategy, target audience, your products/ services and agree core themes. From the 2nd month onwards, we focus on delivery. Plans are reviewed on a monthly and quarterly basis – so if the mix needs adjusting, we can make those changes to ensure you’re getting the results you need.
We customise the package to suit your business needs. Do call us at +91-8080015500 or Contact Us. We are here to help.
Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.
You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com
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