Category Archives: Customer Experience

With the convergence of context, channels, content, and commerce; friction at different stages of the customer journey is considered the worst enemy of customer experience (CX). Regardless of the industry or area, your business operates in; this has resulted in an ongoing debate in experience economy on how to make great products and deliver exceptional
  The rise of new digital tools (like mobile, live chat, omnichannel support, self-service, social media) and a broad array of IoT devices (like activity monitors, beacons, smartwatches) and emerging technologies (like AI, AR, Machine Learning, VR, 3D printing and so on), has exponentially increased the number of customer touchpoints available to marketers. On the
Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience. Your customers interact with you on their own terms, shift preferences, flow across channels, and take unpredictable routes to a fluid destination. As a result, your sales, marketing, and customer experience organizations
  To create a winning design-led innovation culture and organization and to explore and exploit opportunities requires embedding design thinking at all levels in the organization. Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and
  Despite my best efforts to fix problems on my own, sometimes I just have to call for help – whether I have a downed service, need to repair a broken gadget or appliance, or just need to fix the billing mistakes made by the service provider. As a customer, when it means it’s time
  In today’s choice rich, time poor, fast paced digital era we are on stage 24/7/365, and we do not get a second chance at the first impression. As entrepreneurs or business leaders, you realize the need to raise your game. To achieve this, you need to know the challenges and the opportunities associated with
According to Einstein, creativity is “1% inspiration and 99% perspiration.” And, Grayson Perry says, “The path to creativity needs to be built on a strong focus, attention to detail and the ability to genuinely challenge orthodoxies.” The same holds while building a customer-centric culture. In the digital era, embracing a customer-centric mindset across the organization