According to Einstein, creativity is “1% inspiration and 99% perspiration.” And, Grayson Perry says, “The path to creativity needs to be built on a strong focus, attention to detail and the ability to genuinely challenge orthodoxies.” The same holds while building a customer-centric culture. In the digital era, embracing a customer-centric mindset across the organization
A car cannot drive on its own and reach the destination until we check there is no flat tire, there is sufficient fuel, we wind up the keys, and drive prudently when there is a speed bump, apply brakes and so on. Similarly, for the customer to move from point A to point B in
I have a question for all of the business leaders out there: Do you really believe in the digital era business strategy and customer experience strategy is one and the same? If the answer is YES, my next question is: Do you honestly have a finger on the pulse of the customer experience (CX)
Perhaps the oldest debate in life is — which came first, the chicken or the egg? Similarly, a vexing question long debated by savvy leaders is whether: it is my customer’s experience or my employee’s experience first? employee engagement leads directly to business successes, higher profits and customer loyalty or vice-versa? it is employee disengagement
Here are 10 things you can do to make the meeting more effective. Want to become a designer of game-changing meetings? For a very long time, meetings have been a necessary evil to achieve our work. Design thinking mindset, lets you conduct meetings and advance the conversation from a human experience perspective. It allows you
Here’s a little story about how I walked out of the Telco Service Provider (TSP) store for the last time. My loyalty to the brand had assumed so many things about how much I matter to them. But, in reality, at the moment of truth, my response was – Timely Resolution? Uncheck. Meeting Expectation?
As a marketer whenever we talk about marketing, what comes to our mind is “Target Audience, Customer, Campaign, ROI.” However, customers often view us marketers as slimy or even evil – people who invisibly manipulate their insecurities, fears and weak moments in the pursuit of profits. And in the digital era, they don’t shy from