Category Archives: Integrated Marketing Campaign Development
In today’s word, the ability to engage your target buyers and meet their expectations is a tough job. With a plethora of media channels, savvy audiences are disengaging from your marketing efforts. More than 65% of the 900 million telecom subscribers in India are on the national DND (Do Not Disturb) Registry People don’t
In my previous post I discussed how you can apply these marketing channels to the different stages of the buyer’s journey. In this post I will be discussing – Move beyond the stereotype campaign mindset Traditional marketing campaigns are short-lived, one-way monologue. For a long period of time, such campaigns have been the crux of your
In my previous post I discussed how the different marketing channels fit into your push and pull marketing strategy. In this post I will be discussing how you can apply these marketing channels to the different stages of the buyer’s journey. As Craig Davis, Former Chief Creative Officer, J. Walter Thompson rightly said, as
In the previous blog, “Push or Pull Conversation – What Do Customers Really Want?” we explained how “shopping habits have evolved and consumers decide what, when and how to shop at their own pace!” As the marketer, you are not the one in charge – the prospective buyer holds the real control. Accepting this reality,
As a new-age consumer we are all overwhelmed with the number of promotional offers and discounts to buy stuff, causes to support, events to attend, bombarded across multiple media. Most often these push marketing messages do not resonate with us consumers. Irritated, fatigued and bored – we do not stir, respond and become NUMB to
