In my previous post, I had written about How Brands Can Deliver What They Promise. This post, Connecting the Dots – How Coaching Can Help Keep Promises Your Brand Makes – explores the difficulties, you face as a brand to keeping those promises and how coaching can come to your rescue. As an individual, you
Let’s try to understand why does your business or brand make a promise? “As a business, when you make a promise, its assurance to your customers, stakeholders that something will be done. When you deliver what you agree to do, whether verbal or written, your customer knows what to expect, all the time. This helps
With the influx of numerous apps, life has become much more convenient than it was before. Whether you want to book a flight, cab or movie tickets; it can be done with clicks on our mobile devices. Moreover, with these companies luring us consumers with discounts, coupons, and offers – Life could not get any
These 12 marketing myths can cause you to lose sales if you base your marketing decisions on them. However, the related marketing tips I included with each myth will boost your sales and build your brand if you act on them instead. Myth 1: My Brand Is Equal To My Logo And My Website.
Your home is your oasis; it is a reflection of who you are and is your most valuable asset. Having lived in it for a while, you know what works and what’s missing. By fixing this in your renovation project, you make your home a more comfortable place to live. Likewise, your website is
You feel most comfortable when you are home in the whole world, and home is an essential ingredient to a meaningful life. Moreover, as you set out to purchase or build your home there is much anticipation as you start building equity, and it is a valuable investment for your future. To move into
Your website is there 24*7*365, and year after year, and is the virtual face of your company. Moreover, when you get an expected or unexpected visitor your virtual employee or sales person gets only one chance to capture your visitor’s attention and make a good impression. The saying that ‘First impressions mean everything’ is especially