Category Archives: Sales Optimization Services
With just a few weeks left in the year, you might be setting new business goals for 2017. You might be busy trying to create a marketing plan and budget to create awareness, boost engagement, drive conversion, and build loyalty. To stay relevant, gain a competitive edge, and overcome the marketing fatigue overwhelming your
In the previous blog, “Push or Pull Conversation – What Do Customers Really Want?” we explained how “shopping habits have evolved and consumers decide what, when and how to shop at their own pace!” As the marketer, you are not the one in charge – the prospective buyer holds the real control. Accepting this reality,
The question most of us keep asking is “what can be done to make our sales team more effective?” Some of the answers lie in aligning the sales and marketing teams in your organization. This article focuses on the need for having sales content; that articulates why your product/service is the best to help
