Category Archives: Sales Enablement

• Vidya Priya Rao
• Sales and Marketing Alignment, Sales Enablement
• March 30, 2015
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  The question most of us keep asking is “what can be done to make our sales team more effective?” Some of the answers lie in aligning the sales and marketing teams in your organization. This article focuses on the need for having sales content; that articulates why your product/service is the best to help