Category Archives: Strategic Services
To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation
Effective Remote Design Thinking At present, the state-of-the-art supplies for conducting a face-to-face design thinking workshop typically consists of self-stick notes and stickers, markers, and whiteboards. However, this analog way of working is incongruent with the realities of global software companies, where most products and services are developed by distributed teams. This paper explores the
By David Hamilton A Blockchain Healthcare Revolution is In the Works A blockchain healthcare revolution has quietly been taking place and over the last five years, tech giants such as IBM, have put forth significant resources towards conducting comprehensive studies to better understand the effects that blockchain technology is having on the sector. The results have
Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of stepping on each others’ toes and pointing fingers. A world where all parts of the organizations work together with a shared sense of purpose, no matter how different their cultures, processes,
As a marketer or sales lead company, you’ve probably implemented conversion rate optimization strategies at some point in time, in one way or another, with or without you even knowing it. But before we delve into the process, it’s important to define what conversion rate optimization really is. What is Conversion Rate Optimization? Conversion Rate
With the convergence of context, channels, content, and commerce; friction at different stages of the customer journey is considered the worst enemy of customer experience (CX). Regardless of the industry or area, your business operates in; this has resulted in an ongoing debate in experience economy on how to make great products and deliver exceptional
Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today’s often discussed “design thinking or building a design-led innovation culture.” Background While I love the idea of design being applied by a battalion of brains to make a meaningful impact
