Analytics and Optimization

Making data actionable

Effective measurement and reporting are the cornerstones to all marketing spend. But understanding what you can measure, how you measure, and how you interpret results is complicated.

Analysis and Optimization services include, but are not limited to:

  • Creating a business case and ROI for investing in marketing automation or CRM/SFA
  • Web Analytics and Optimization
  • A/B and multivariate testing scenarios
  • Voice of Customer survey analysis
  • Compiling historical results, current activity measurements, and results projection
  • Measuring marketing ROI, reporting, and accountability
  • Analyzing marketing automation/CRM/business intelligence data

To know more, do call us at +91-8080015500 or Contact Us. We are here to help.

Innovatus Marketers Touchpoint LLP is a customer experiencemarketingservice designdesign thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @

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