Buyer Persona Development

Have you mapped out your buyer’s need along the buying cycle?

Effective marketing begins with a deep understanding of your buyer. The continued evolution of digital technologies is impacting your buyers’ buying behaviours and forcing you to rethinking how interactions, engagements, and relationships are changing.

This isn’t new information. You have heard the advice.

The challenge however you face is that each of your product/service management, marketing, sales, customer service and delivery teams has their sources and views of the buyer. There are times when they also fail to inform one other and reconcile viewpoints. What we perceive as important might not be true in the case of the buyer.

These major oversights can impact sales and marketing priorities; from targeting buyers to understanding and addressing current customer needs. It would mean a waste of time, budget and perhaps customer credibility, something you can’t afford.

Approach for Buyer Persona Development

At Marketers Touchpoint, we interact with different teams within your organization, conduct independent research and build the agile buyer persona profile. We provide you with the current insights, to:

  • Know your prospects as real people with genuine concerns and understand what matters to them
  • Sense how, where and what your buyer is looking for to solve their problems during the buying process and how they want to consume it
  • Reach an agreement on the buyer priorities, decision makers, influencers, users
  • Decide the role each of your teams can play for successful interactions across the different buyer’s physical and digital touchpoints.
  • Determine what kind of content (hyperlink content strategy and development) you need and topics you should be writing about
  • Set the tone, style, and delivery strategies for your content


As a next step, we develop a content development, content promotion and personalization strategy that will improve your lead generation campaigns and lead to nurturing efforts. We closely work with you to deliver a buyer experience across their journey by creating a deep personal bond with your brand. Our development program helps you create the value, trust and responsiveness needed at each stage of the journey.

To know how to catch your buyer’s attention in the sales and marketing activities with a better understanding of what’s going on in their minds, Marketers Touchpoint can help you with the same. Do call us at +91-8080015500 or Contact Us. We are here to help.

Innovatus Marketers Touchpoint LLP is a customer experiencemarketingservice designdesign thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

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