In today’s digital marketplace, the potential buyers of your products or services research, consult and educate themselves before approaching you. To help you ‘standout and build trust’ on-line, your expertise, knowledge and thought leadership has to reflect in the published content. It has to demonstrate your understanding of the needs, aspirations, concerns and confusions of the different buyer personas in the various stages of the buying cycle.

Relevant and engaging content is essential as it fuels search engine optimization (SEO); email marketing; social media marketing; paid media including pay per click, display advertising; lead generation and conversion rate optimization through landing pages; print media (magazines, press release etc): sales presentations.

To meet these high standards, you need what we call SMART content – high-quality material that is Specific, Meaningful, Actionable, Robust, and Trustworthy.

At Marketers Touchpoint, we understand your content challenge and know the large amount of time and resources that must go into creating good and relevant content. We offer the following services:

Content Strategy – We help you with the creation, publication, and governance of useful, usable content to effectively communicate your brand story to your target audience across different channels. And to differentiate you from the competition and deliver a steady stream of sales leads. We do so by:

• Profile Buyer Personas – we create these buyer personas by figuring out how the person whom you are talking to is important e.g. the person’s needs and topics of interest, when they are looking for it, and where they go to find it, why should they care about you, what is the unique proposition you can offer to this person.
• Content Assessment – we assess what you have to tell your brand story (website, presentation, brochures, etc.); what must change/ be recreated to tell this story (revamp your website content, add a blog etc) and what must we stop or harness (while it
• Content Mapping – to ensure that no buyer needs go unmet, we at Marketers Touchpoint map content relevant to buyer roles and buyer stages across the different channels. In order to build the content, we evaluate where you presently stand and analyze the gaps.
• Content Selection – we help identify which pieces of your content are the most useful selling tools across different channels to connect and best engage with your different buyer segments.
• Content Curation – You don’t have to construct your content library from ground zero. Industry analysts thought leaders and subject matter experts keep producing content that get read—and you can delight your prospects and customers by helping them locate and discover it. We can help you make a blueprint, choose the right partner, gather and vet content and help mediate/discuss with content providers. Most importantly, we help you organize your entire content library to make it seen, read, and shared.
• Content Repurposing – content creation is an enormous challenge for any organization. To ensure you create a significant impact with the least amount of resources, we put a plan of reusing the existing content. For example, whitepaper content can be reused to create an assessment to check readers knowledge, produce a series of blog posts, run a contest tied to the content, etc.

Content Development – We develop and design SMART targeted messaging via blog posts, brochures, case studies, e-books, infographics, press release, website content, white papers, videos and more, for promotion through the right channels. As an additional service, we can build a comprehensive year-long editorial calendar and execute the content publishing campaign.

Personalization – Once you know which of your content is most effective at driving actions, we will serve only the most relevant existing content to each of the different buyers’ personas visiting the different channels.

To know how to catch your buyer’s attention with relevant content in the sales and marketing, Marketers Touchpoint can help you with the same. Do call us at +91-8080015500 or Contact Us.

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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