Integrated marketing campaigns use a more holistic approach than those using a single marketing medium. It would typically involve a two-step effort: first the process of developing the campaign and then the media mix within it.

Once your customer buying cycle is mapped out, we help you segment the database, define the key campaign messaging, create content for different channels and customer interaction touchpoint and help execute the campaign. Marketers Touchpoint works closely with your marketing team to create a holistic approach, with an offline and online campaign / outbound and inbound campaign strategies and tactics to help bringing in customers.

Our Approach

The Marketers Touchpoint integrated marketing campaign management plan is as follows:

• Discovery – strategic planning, target audience, objectives, positioning, key messages, communications strategy and a solid creative brief
• Confirm all of the above, as well as high-level estimates with the client to gain approval before campaign planning even begins
• Based on execution requirements, build a team that has the expertise to deliver the services:  Strategy,  Advertising,  PR,  Online Marketing  and  Interactive
• Pull the team together for high-level execution planning; refine; improve again
• Build campaign elements: concept creation, online and offline media planning, interactive preparation, PR planning

Deliverables

• Present concepts with recommended timeline: design, production/development, launch, continuing rollout
• Once plan and ideas are approved, we gain approval on the final budget and begin execution
• Build in measurement against objectives, i.e., pre/post-campaign awareness, number of new prospects
• Analyze results; begin planning cycle for next campaign

Our Integrated Campaign Development services include:

Offline campaigns include:

• Roadshows
• Networking events
• Interviews / ads in radio or tv or print media
• Articles in print media

Online Inbound campaigns include:

• Website development and search engine optimization
• Search engine marketing
• Content marketing
• Blogging
• Webinars
• Landing page design and optimization
• Progressive profiling in websites
• Email design, copy and templates

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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