New Product or Service Development

Are your gearing up to address the markets of the future?

Does this question bother you – How can you gain deeper insights into emerging consumer and customer needs, and then integrate these insights into the product/service innovation process? To stay ahead in the race, you recognize the need for introducing a new product(s) or service(s).

Some of the challenges you may face in this journey, includes:

  • Identifying promising opportunity areas based on emerging consumer and customer needs;
  • Moving beyond massive amounts of customer data to gain meaningful insights;
  • Translating insights into business concepts;
  • Prioritizing and selecting the most promising opportunities;
  • Building the business case to defend the idea and get budget approval;
  • Suggestions for creating the organizational alignment required for successful execution.

Marketers Touchpoint can help your businesses stay relevant and scale with the following services:

  • Focused market research to understand the emerging needs of your prospective customers; target markets, impact of technologies change, new alternative offerings from competitors, new disruptive business models on your potential customers
  • Assess your business and ascertain if it has the capacity and capability to launch a new product or service?
  • Product/service ideation and the expected lifecycle of your product or service
  • Conduct a VoC program to validate your idea and get their inputs
  • Preparation of the business case
  • Evaluate possible business model for this new product/service
  • Calculate the total cost to the company and the expected return on investment.
  • Product management
  • Protect your idea
  • Product/service launch or product marketing

Marketer Touchpoint helps you to manage growth and change at the same time you are managing your on-going business operations.

For a free no obligation consultation, do call us at +91-8080015500 or Contact Us. We’re here to help.

Innovatus Marketers Touchpoint LLP is a customer experiencemarketingservice designdesign thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @

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