Are your gearing up to address the markets of the future?
Does this question bother you – How can you gain deeper insights into emerging consumer and customer needs, and then integrate these insights into the product/service innovation process? To stay ahead in the race, you recognize the need for introducing a new product(s) or service(s).
Some of the challenges you may face in this journey, includes:
- Identifying promising opportunity areas based on emerging consumer and customer needs;
- Moving beyond massive amounts of customer data to gain meaningful insights;
- Translating insights into business concepts;
- Prioritizing and selecting the most promising opportunities;
- Building the business case to defend the idea and get budget approval;
- Suggestions for creating the organizational alignment required for successful execution.
Marketers Touchpoint can help your businesses stay relevant and scale with the following services:
- Focused market research to understand the emerging needs of your prospective customers; target markets, impact of technologies change, new alternative offerings from competitors, new disruptive business models on your potential customers
- Assess your business and ascertain if it has the capacity and capability to launch a new product or service?
- Product/service ideation and the expected lifecycle of your product or service
- Conduct a VoC program to validate your idea and get their inputs
- Preparation of the business case
- Evaluate possible business model for this new product/service
- Calculate the total cost to the company and the expected return on investment.
- Product management
- Protect your idea
- Product/service launch or product marketing
Marketer Touchpoint helps you to manage growth and change at the same time you are managing your on-going business operations.
For a free no obligation consultation, do call us at +91-8080015500 or Contact Us. We’re here to help.