To address the unaddressed needs of customers, to remain competitive and to achieve growth, you launch new products or services. But launching a product or service – whether it’s a new version or an entirely new concept – requires prior planning.

To make the launch a success requires:

• Knowledge of the target customers,
• the channels for reaching them,
• the competitive and overall market environment,
• setting sales targets and a
• working knowledge of effective marketing and communications tactics.

What to expect

At Marketers Touchpoint, we evaluate your current launch practices, identify critical areas for improvement, and make strategic recommendations on how to improve launch performance.

We work with you to establish and execute on all aspects of the launch process, including understanding the buyers, positioning, content strategy, public and analyst relations, communications and promotion strategy, pricing strategy, channel strategy, sales support and lead generation strategy.

We closely work with you to make the launch a success, with specific deliverables in each phase:

• Pre-launch (buyer profile, test marketing message…)
• Launch (media coverage, discussion on various forums, listen for threats, sales conversation kits…)
• Post-launch (measure sales impact; sustain the conversation through different channels, customer satisfaction surveys…)

Benefit

Working as an extension of your team, we can coordinate and manage launch activities that can unsettle the many commitments of marketing, product management, and sales organizations.We develop guidelines with defined roles and responsibilities for each member of the launch team, specify management review checkpoints, and provide the best-practice templates to fast-track your launch process.

We, at Marketers Touchpoint, are here to help you with your new product/ service launch. Do call us at +91-8080015500 or contact us if you have any questions or comments. We are here to help.

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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