Seize the market opportunity and increase your wallet share with new product/services launch
To make the launch a success requires:
- Knowledge of the target customers,
- the channels for reaching them,
- the competitive and overall market environment,
- setting sales targets and a
- working knowledge of effective marketing and communications tactics.
What to expect
At Marketers Touchpoint, we evaluate your current launch practices, identify critical areas for improvement, and make strategic recommendations on how to improve launch performance.
We work with you to establish and execute on all aspects of the launch process, including understanding the buyers, positioning, content strategy, public and analyst relations, communications and promotion strategy, pricing strategy, channel strategy, sales support and lead generation strategy.
We closely work with you to make the launch a success, with specific deliverables in each phase:
- Pre-launch (buyer profile, test marketing message…)
- Launch (media coverage, discussion on various forums, listen for threats, sales conversation kits…)
- Post-launch (measure sales impact; sustain the conversation through different channels, customer satisfaction surveys…)
Working as an extension of your team, we can coordinate and manage launch activities that can unsettle the many commitments of marketing, product management, and sales organizations.We develop guidelines with defined roles and responsibilities for each member of the launch team, specify management review checkpoints, and provide the best-practice templates to fast-track your launch process.
We, at Marketers Touchpoint, are here to help you with your new product/ service launch. Do call us at +91-8080015500 or contact us if you have any questions or comments. We are here to help.