Design Sprint Workshop

Solve complex business problem in less than 5-days with a battle-tested process

If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint!

A Design Sprint is a rigorous 3-to-5 day facilitated innovation cycle, where up to 7 – 12 cross-functional team members deep dive and immerse themselves to solve a complex business challenge, using a battle-tested process.  It significantly shrinks project budgets, timelines by selecting the right problem to solve. The team accelerates solution development and decreases risks by testing a prototype and getting actionable feedback in just five days. It fosters radical collaboration to set your team on a path to achieve long-term goals most effectively and efficiently.

This workshop is for participants who are prepared to work hard in an intense, time-boxed, collaborative setting.

We have run tailored innovation sessions with multiple-startups. Our methodology is based on Design Sprint: A Practical Guidebook for Building Great Digital Products, by Richard Banfield, Trace Wax, and C. Todd Lombardo; Google Venture’s book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, and Braden Kowitz; and  Marketers Touchpoint’s internally tried and tested tools.

Look for a Design Sprint Facilitator. Contact us

Workshop Agenda

 

Empathize and explore the problem, Introduce the challenge and problem, Business perspectives Customer journey and pain points, Voice of customer (interviews, surveys), Competitive landscape and available technologyDay 1 – Empathize and explore the problem

  • Introduce the challenge and problem
  • Business perspectives
  • Customer journey and pain points
  • Voice of customer (interviews, surveys)
  • Competitive landscape and available technology

Define and IdeateDay 2 – Define and Ideate

  • Define how might we questions (HMV)
  • Reframe the problem to solve
  • Lightning demos of existing solutions
  • Build on ideas – Critique, refine, cluster ideas
  • Solution sketch

Concept development & selectionDay 3 – Concept development & selection

  • Present solution sketches
  • Idea selection process and validation
  • Storyboard the selected idea to build prototype(s)

 

 

Day 4 – Build PrototypeBuild Prototype

  • Selecting the prototyping tools
  • Define team roles
  • Rapid prototyping session
  • Minimal viable experience testing
  • Problem interview training and preparation
  • Trial-run with prototype

Day 5 – Validation from customersValidation from customers

  • Present prototypes to customers
  • Gather real-time insights
  • Consolidate feedback – look for mistakes, areas of improvement
  • Validate hypotheses and assumptions
  • Plan next steps and move-on

What are the possible outcomes from a Design Sprint session?

The possible outcomes are:

Outcome # 1: All your hypotheses are validated. Great, you can now move on to build the final solution.

Outcome # 2: Limited success. Only a few of your hypotheses got validated. You gain greater clarity to make necessary course corrections.

Outcome # 3: An efficient failure. You just saved hundreds of thousands of dollars in time and effort (months of design, engineering, development and deployment costs). It’s time to go back and deep dive into your customer needs and problems.

 

Why Marketers Touchpoint?

We have the expertise of working with startups and large corporates in diverse industries. Our expertise spans business model development, customer and employee experience, design thinking, service design and building design-led innovation culture in organizations. This gives us a comprehensive, holistic approach to address your innovation requirements.

 

Design Sprint versus Agile, Scrum or Lean?

Contact us via call at +91 8080015500 or mail at vidyapriya.rao@marketerstouchpoint.com to get your questions clarified and help us align with your expectations.

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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