Marketing Capabilities Development Workshop

Arm your marketing team, to help them stay at the top of their game, to reach your goals and “win” in the market.

At Marketers Touchpoint, we provide guidance and training on marketing best practices to maximize organizational capabilities and implementation success.

Our strength lies in our ability to develop buyer insights across different touchpoints and then translate those insights into successful marketing programs. But we can’t do it alone; sometimes we need to improve the capabilities of your internal marketing teams.

Workshop Details

The marketing capabilities development workshop is tailored to address the skills gaps in your organization, before you roll out relevant and impactful marketing program.

We can design a single workshop or a series to meet your team’s unique needs.

  • Guide to develop buyer personas, positioning statements, and messaging
  • Developing and implementing and tracking integrated marketing campaigns and other marketing activities
  • Improving internal/partner communications
  • Measuring the return on marketing investment


Post this workshop, your team will be equipped to systematically assess, choose and develop effective marketing strategies and brand promotion plans.


Marketing and corporate communication professionals

To train your teams with the know-how to systematically assess, choose and develop effective marketing strategies and brand plans, contact us.

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @

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