Blog Post

Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today’s often discussed “design thinking or building a design-led innovation culture.” Background While I love the idea of design being applied by a battalion of brains to make a meaningful impact
Most innovations at the corporate level in the Indian companies is Jugaad and incremental, as it is about extending existing products, services or processes by adding new capabilities or features. Though there is nothing wrong with incremental innovation, it creates solutions that keep current customers engaged and generates short-term revenue.  It only lets the company
  The rise of new digital tools (like mobile, live chat, omnichannel support, self-service, social media) and a broad array of IoT devices (like activity monitors, beacons, smartwatches) and emerging technologies (like AI, AR, Machine Learning, VR, 3D printing and so on), has exponentially increased the number of customer touchpoints available to marketers. On the
Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience. Your customers interact with you on their own terms, shift preferences, flow across channels, and take unpredictable routes to a fluid destination. As a result, your sales, marketing, and customer experience organizations
  To create a winning design-led innovation culture and organization and to explore and exploit opportunities requires embedding design thinking at all levels in the organization. Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and
The skills, knowledge motivation of the employees are the keys to exceptional results in any organization. Hence the need to put learning & development at the heart of business strategy and design programs which optimize the training investment and maximizes learning “stickiness.” When it comes to delivering results from talent development and learning programs, the
  India has seen an increase in life expectancy and the rise of chronic illnesses. At the same time, current models of healthcare delivery are increasingly becoming unsustainable to manage this shift from volume (diagnose and treat) to value (prevent and manage) based care. With technology playing a lead role, there is a seismic shift