It’s never too early or too late to
put in place a marketing and sales
process roadmap.

As a start-up, you usually face upfront challenges during your initial years of set-up. You see a market opportunity and come up with an offering with a unique value proposition. But to kick-start, you need to figure out how to break through the noise. However, cutting through the noise is not as easy since you may be competing with established players, who have substantial sales and marketing muscles.

Having limited human and financial resources, ‘big-bang’ marketing promotions or ‘branding’ initiatives to “get your business out there” will be a major challenge. However, should you be able to attract Series 1 funding, you might then look at developing & implementing an aggressive marketing and sales plan.

What you need is a handful of profitable customer engagements that validate the core value proposition of your offering and prove its competitive differentiated strength. Your litmus test is the ability to replicate the process of turning a pilot into a paying customer over and again and build a satisfied customer reference base.

At Marketers Touchpoint, we focus on a cost-effective market strategy, assuring that your limited marketing expenditures find profitable customer relations that will provide early success. We then help you to leverage the success story to enable future growth. We put sales and marketing process that works today and can scale to meet tomorrow’s requirements. By outsourcing your marketing and sales enablement needs, you can better focus your energy and time on the operations of running the business.

For more information about how Innovatus Marketers Touchpoint can help a start-up grow, call us at +91-8080015500 or talk to us through our Contact Us page. We are here to help.

Make the most from your marketing and sales investments.

For us at Marketers Touchpoint, ‘small businesses’ are entities that have survived the start-up phase and grown into a self-sustaining revenue generation mode.

You, as a small business has already established a sustainable combination of capabilities, assets, and product/service offerings that have formed the pillar of your success to date. With a passionate core team, you have built a customer base that has come to depend on you as a trusted supplier.

Your next challenge is evaluating alternatives and formulating a market strategy for growth. This exercise, however, is simply a worthless document without a successful deployment. Your one/two-person marketing team is busy handling day to day tactical activities and needs a lot of guidances if asked to plan strategic priorities.

Marketers Touchpoint understands your challenges and has the tools, processes and techniques to do both parts. Specifically, articulating the go to market strategy and implementing it successfully and scaling the skills of your existing marketing team.

By assessing the strengths and weakness of your marketing and sales organization and processes, we identify the gaps and develop a tailored program to assist you in achieving your corporate revenue and profit goals.

Looking for Responsible Results? Look no further.

For a free no-obligation, initial consultation, fill out the contact form or call us at +91-8080015500. We are here to help.

Scaling your business by launching effective new business growth initiatives, over and again

As a ‘medium sized business’ you are a self-sustaining entity. You have a limited customer base, which gives you a great opportunity to engage and connect deeper with them, but at the same time makes you more vulnerable if a client chooses to leave if you can’t scale to their new needs. Most companies your size has a smaller, hard-working marketing staff that’s doing all it can to keep up. But usually strategic marketing planning often gets back-burner when time-sensitive (but tactical) priorities take precedent.

The next stage of your growth story depends on:

• how well you anticipate future needs,
• assess the landscape and adapt quickly by introducing new products and services,
• increase the share of your wallet in the existing customer accounts and acquire new ones,
• forecast sales,
• expand into new geographies,
• train and develop the Go-To-Market team,
• maintain the entrepreneurial culture and ensuring your relationship with customers remains focused and personalized.

Marketers Touchpoint team guides you in the identification, prioritization, systemization, institutionalizing and adoption of the market strategy, business development, sales and performance management processes which reinforce and supplement the in-place capabilities of your organization – adding critical capabilities on which you will build the next phase of growth.

Looking for Responsible Results? Look no further.

For a free no-obligation, initial consultation, fill out the contact form or call us at +91-8080015500. We are here to help.