Webinar Recording: Tips To Become An Effective Designer Of Your Marketing Strategy In VUCA World

With new behaviors, new competitive environment, new media, new practices, new tools…Today marketing is perhaps the most exciting job you can have in a company. Your marketing strategy is not immune to disruption (societal, technological, environmental), in the VUCA (volatile, uncertain, complex and ambiguous) world. The way you promote, communicate and serve, your demanding prospects and customers have drastically changed over the past few years and is continuously evolving.

Today, the question that is on every marketer’s mind is: How can we make a difference in such a rickety market environment? How can the organization survive and thrive?

The cost structure of traditional media’s is not making sense in the digital era. Using digital media, you see yourself plunged in a complex and evolving environment with rampant ad blocking, paywalls; constant changes of the advertising formats on Facebook, LinkedIn, Instagram, Snapchat, etc.; and different techniques of programmatic buying. This makes it tremendously difficult to master these new channels touchpoints, and coherently orchestrate large-scale campaigns. To adapt, you need to get a grip on the steep learning curve and make digital concerns the central point of your organization’s transformation, since it defines all the factors of change and uncertainty.

In the webinar, industry expert Vidya Priya Rao, will share how using design thinking methodology you can design your VUCA marketing strategy (Startup, SME or Corporate companies).

In this webinar, we will discuss, how to:

  • Effectively use your new design thinking lens
  • Understand what VUCA means to your customers
  • Distinguish between a true paradigm shift and market noise
  • Use service design to remove friction along the customer journey
  • Foster the correct values in the team.

Using design thinking processes and tools your marketing department holds the best position to help your organization adapt to a VUCA context, as you are at the forefront of customer aspirations, needs, and frustrations; and the dynamic competitive scenario.

Service Experience Is A Journey, Not A Project. We can help you make a difference! Partner with us in building the capabilities to consistently delight customers.

To find out more about how we can help you create and execute service design thinking strategy, do call us at +91-8080015500 or Contact Us. We are here to help.

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Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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