Leadership Vidya Priya Rao

Dr.Vidya Priya Rao

Founder and Director

Dr. Vidya Priya Rao

Author I Blogger I Coach I Design Consultant I Educator

BE Electrical I MBA I PhD in Business Design


Experience: Twenty plus years with Airtel, HCL, Hexaware, Max, Siemens, and Wipro.

Achievement: Author of “Design Thinking, Innovation Culture, and Customer Centricity to make a Software Company Future Ready.” Top 75 Customer Experience blog writers globally, ranked by Feedspot, and 30 Women Entrepreneurs to look out for in 2018 by CEO Magazine.

Sectors: Airports, Automotive, Consumer Goods, Education, Energy, Financial Services, Fintech, Healthcare, Information Technology, Media & Entertainment, NGO, Pharma, Retail, Staffing, Telecom, and Transportation.

Specialization: Brand positioning, biomimicry, business transformation, coaching, design (business design, circular design, design thinking, service design, design-led innovation culture), digital readiness & transformation, go-to-market strategy, knowledge management, product & service development, sales support & enablement, shaping customer & employee experiences, strategic intelligence, planning, and integrating the buyer & seller’s organization for mergers.

Approach: Blend in-depth real-world leadership with teaching experience as a visiting faculty in business schools, to help organizations thrive in the midst of change and uncertainty. Use a combination of engaging stories, evidence-based approach and practical techniques, with human-centric goals, cross-departmental collaboration, and customized hands-on sessions to achieve desired outcome.

Outcome: Participants will think differently and face the challenge of change, disruption, and innovation, with necessary adaptation. Managers gain the know-how to anticipate the future; understand and resolve consumer and future workforce needs, to humanize the brand. They would also be able to spot, prioritize, and pursue opportunities; reimagine and revisit business models; and develop mindsets to transform people, products, processes and businesses to create value. Organizations would design their own innovation playbook to overcome disruption; invest in intelligent automation; mitigate risk, develop high-performing teams; and build a design-led innovation culture, for return on investment.

Dr. Vidya Priya Rao

Founder of Innovatus Marketers Touchpoint LLP

Chairperson of Service Design Network – India Chapter

View Vidya Priya Rao's LinkedIn profileView Vidya Priya Rao’s profile, M: +918080015500 E: vidyapriya.rao@marketerstouchpoint.com

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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