Whether you’re using CRM to send emails or an email solution provider (ESP) such as Juvlon, MailChimp, or just beginning to explore options for email marketing; you will see that virtually every email solution offers the same basic functions, i.e. the ability to create, manage, and send emails, as well as measure the effectiveness of campaigns in terms of standard success metrics including open and click-through rates.

We at Marketers Touchpoint, understand that in email marketing you need to do more than just “send out emails”- you need to engage the prospects and customers in a continuous, relevant dialogue. This would mean thinking beyond the effects of discrete email campaigns and instead thinking of each email interaction as one single component of a larger conversation in which both you as a marketer and your prospect interact back and forth in meaningful ways. Our Email marketing programs aim at the following activities:

• Defining your readers
• Formulating your purpose
• Outlining your goals
• Determining the frequency
• Creating a timeline

We will observe how prospects behave on your website after receiving your emails and respond in a way that makes sense. We help create triggered and multi-step email campaigns that automatically cultivate relationships with your prospects while enabling you to spend more time strategizing your next campaigns.

Our deliverables include:

• Content strategy and email calendar
• Create tailored and customer-focused email content using responsive design
• Lead generation and conversion rate optimization through effective landing pages
• A/B tests to find out which email layout or which offers and promotions generate the highest conversions and build on what works
• Drip campaigns
• Regularly scrub your contact lists to remove inactive addresses
• Targeted remarketing

To know more, do call us at +91-8080015500 or Contact Us. We are here to help.

Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

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Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelarete or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com

Sign Up to receive latest posts in the area of customer experience, marketing, design thinking and strategy.