Channel Partner Management and Development

Grow Right. Grow Well. Grow Quickly and Sustainably with a Channel Partner Management and Development Strategy

Developing your sales force takes time, effort, and money. Channel partnerships can help you hit the ground running from day one, besides enabling you to increase your market penetration and reach. Channel partners at times, also have a better pulse of the market and competitors.

Channel partnerships can be a low-risk, low-cost and high-return engagement that can help increase your top-line and gain market share quickly in a highly competitive marketplace. It may also help you tap the ready customer base of the partners or provide access to new clients and references that bring in business.Whether your choices include:

  • Direct sales
  • Internet-based sales
  • Wholesale or industrial distributors
  • Consulting Partners
  • Brokers
  • Dealers
  • VARs
  • Retailers

From defining the channel partnership strategy to identifying and grading the partners and developing a coherent plan to reach out to them. Marketers Touchpoint can help you create a high-impact strategy that meets the necessary and sufficient criteria and creates competitive advantage in the marketplace.

In addition, we provide valuable insights into channel management framework, designed to help you build sustained business relationships with your channel partners. Even if you have a limited share of revenue with your channel, we can show you how to get an increased share of mind from them. Additionally, we can also help you understand, how to deal with slotting allowances, promotional fees, failure fees and the likes, which are pervasive in many industries and channels.

To know more, do call us at +91-8080015500 or Contact Us. We are here to help.

Innovatus Marketers Touchpoint LLP is a customer experiencemarketingservice designdesign thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.

You may reach out to Vidya Priya Rao @ +918080015500 or email @

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