Research indicates that the customers prefer to do business with companies that consistently meet or exceed their expectations.
In the digital age and experience economy, creating lasting customer experiences (CX) is not sending the voice of customer (VOC) surveys or setting up a loyalty program. It starts with shifting your business focus from a product-centric to a customer-centric company.
This transition is not smooth, especially if it’s not considered a top business priority. However, it can be achieved with senior management buy-in to commit to this change and upending conventional ways of thinking across all levels in the company.
Session Highlights
- What customer experience (CX) design is and why it matters
- Delivering optimal CX is both omnichannel and situational
- CX design pitfalls to avoid
- How to enable CX using design thinking in your organization.
Service Experience Is A Journey, Not A Project. We can help you make a difference! Partner with us in building the capabilities to consistently delight customers.
To find out more about how we can help you create and execute service design thinking strategy, do call us at +91-8080015500 or Contact Us. We are here to help.
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Innovatus Marketers Touchpoint LLP is a customer experience, marketing, service design, design thinking and business innovation consulting firm, based in India. We offer go-to-market and digital strategy consulting and help our clients rethink and redesign customer and employee value in the digital era. We offer design thinking workshops and consulting, tailored to enable, accelerate or transform your business. We are laser-focused on the problem at hand and your opportunity space, and optimize the process to make design thinking and service design principles accessible to your employees who’ve never done it before or stuck-up, and provide “just adequate” theory to help you get moving and achieve outcomes.
You may reach out to Vidya Priya Rao @ +918080015500 or email @ vidyapriya.rao@marketerstouchpoint.com
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